Hooks
Why views can't tell you which hook won
Four versions of the same video got 123, 129, 145 and 124 views. Here's why that tells you almost nothing about the hook, and what to measure instead.
3 min read
Topic
Hooks
3 articles
Instagram's skip rate, explained
What Instagram's Reels skip rate actually measures, where to find it, why it can lag by two days, and how to use it to compare hooks.
4 min read
A/B testing
How to A/B test a Reel hook without hurting your account
Posting four versions of the same video at once on one account gives you a muddy answer. Here's how to test hooks cleanly on Instagram, Facebook and TikTok, plus a checklist.
4 min read