Instagram's skip rate, explained
What Instagram's Reels skip rate actually measures, where to find it, why it can lag by two days, and how to use it to compare hooks.
4 min read
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A/B testing
How to A/B test a Reel hook without hurting your account
Posting four versions of the same video at once on one account gives you a muddy answer. Here's how to test hooks cleanly on Instagram, Facebook and TikTok, plus a checklist.
4 min read